Foliot Furniture Appoints First UK Sales Director as European Expansion Takes Shape
By Jast Aubin
Foliot Furniture has taken a major step in its growth strategy with the appointment of Tony Richardson as its first Sales Director in the United Kingdom.
This new role marks the first official hire on UK soil as part of the company’s strategic expansion into the European region. Tony Richardson brings nearly 20 years of experience in the commercial furniture industry, with a focus on FF&E solutions for student accommodation, hospitality, and social housing.
Tony brings a proven track record in client partnership development and strategic planning across the UK contract furniture market to the table. His addition reflects Foliot’s commitment to building strong local relationships and delivering North American manufacturing excellence to new international audiences.
A New Horizon for Foliot
“At Foliot, we are committed to international growth, always guided by a strong local focus. We recognize the critical importance of having local expertise—individuals who understand the culture, market dynamics, and unique needs of each region. With over 20 years of experience in the UK furniture industry, Tony brings a wealth of knowledge and insight that will be instrumental in establishing a strong foundation for our success in the UK market” said Philip Giffard, CEO.
In his role, Tony will focus on developing business across England, Scotland, Northern Ireland and Wales, supporting clients in sectors that align with Foliot’s strengths in sustainability, durability, custom design, and turnkey solutions.
The company has long served global brands and institutions with high-performance casegoods and seating solutions from its manufacturing hubs in Las Vegas, and Montreal. With a vertically integrated model, Foliot controls every step of production—from design and engineering to delivery—ensuring quality, consistency, environmental friendliness, and customization at scale.
Tony’s appointment represents more than a personnel decision; it’s the first tangible act in Foliot’s execution of its expansion strategy, following CEO Philip Giffard’s announcement earlier this year.
Conclusion
This milestone solidifies Foliot’s intention to invest in local expertise while extending its established reputation for sustainability, service, craftsmanship, and long-term value. More updates on the company’s growth in the region are expected in the coming months.